If you’ve been on the Internet six months or longer, you already know how
rapidly things change in the online world.
Take Web sites for instance. Not only are there thousands of new additions
everyday, those currently in existence are constantly being updated. So truly it’s
never the same Web twice.
Internet demographics is another example. One day the market researchers
are telling us that seniors represent the fastest growing online segment, the
next day it’s college students, and the day after that it’s kids 8 to 12. You just
name the audience, and they’ve had...
However, throughout the entire history of the Internet, there has been just one
thing that has remained 110% consistent. It’s never been shaken, stirred, put
to the side, or ignored for even one minute.
What is this universal truth?...
The Net has a never-ending need for information.
Jump Start Your Infoproduct Business
No matter who, what, where, when, why or how, people will always flock to the
Internet for information.
The Internet has been, and always will be, a sanctuary for the distribution of knowledge. And as more and more people make the journey towards
Netizenship, the online world will only continue to be a prime information
source.
On the Internet, there are millions of individuals searching for information everyday… they do this one at a time… never seeing each other… as if they were alone on the Net. You must keep this fact in mind at all times when looking to create an online business… because everything flows from here. Everything flows from the fact that people search for INFORMATION on the Net. They are not searching for YOU… they are not searching for your COMPANY… they are not searching for your WEB SITE… they are searching for INFORMATION.
1) Information never goes out of style.
Fashions and trends may come and go, but information always runs in classic
mode.
2) How simple it is to reach millions of targeted prospects.
If your hot topic is skydiving, there are dozens of hubs where you can reach
potential readers. If it’s sculpting, there’s a niche of Netheads out there with
the same strong interest. No matter what you choose to write about, there is a
99.9% chance that some community-type Web site exists where you can
immerse yourself with people who like the same things that you do.
3) Infoproducts can be delivered to the buyer within minutes on the Net.
Information has a built-in mechanism that allows you to give your customers
instant gratification. All you have to do is package it in e-book format and buyers
can receive it immediately after ordering. This is a great promotional point to
encourage impulse buys.
4) Information products will always sell online.
You CAN build a highly successful online business.
On ANY topic imaginable. With NO technical skills.
Just converting your knowledge into business.
Create a theme-based content site on a topic that interests you… that excites you… or is related to your business. This theme-based content site is made up of a home page and interior keyword focused topic pages that are directly related to the theme of the site, and are specifically created to score well at the Search Engines. This is your C… Content. The content will in turn automatically generate targeted traffic to the site through the Search Engines. This is your T… Traffic. The visitors to the site will then be PREsold with high-value information… information they are looking for… information that develops credibility and trust. This is your P…PREsell. The visitors will then be gently led to a call to action… a purchase… sign-up for an e-zine… click on a Google Ad… buy from an affiliate merchant… buy an e-book… and so on. In other words… they will be monetized. This is your M. We call this process… Building Income through Content.
An example of an actual SBI-built website is Anguilla-Beaches.com.
This site was created by a teenage girl. Nori, a 14-year old student living in Montreal, was on a family trip on the Island of Anguilla and fell in love with the Island. On the way home, Nori asked her father, “hey dad, do you think I could build a Web site on Anguilla?” She then created a professional looking theme-based content site with professional navigation. This site automatically generates 1,000s of visitors a day… on Anguilla beaches. She incorporated a Finder fee relationship with a real estate agent in Anguilla. She refers her visitors to this real estate agent and has already received checks ranging from $500 to $4,000 in finder’s fees. She has incorporated Google AdSense which makes her over $500 a month. No more allowance for Nori! She builds new Finder fee relationships with boat charters, hotels, rental car agencies, etc. She sells Anguillan art and her own products at her site. She has over 3,000 subscribers to an e-zine she publishes monthly… all on Anguilla Beaches! Nori is now a celebrity on the Island of Anguilla… it’s true! Her site ranks in the top ¼% of all sites in the world at Alexa. Again… this is a Web site that was first created in 2002 by a 14-year old novice on a niche topic. MONETIZATION MODEL – Finder fee, Affiliate links, Google Ads.Remember.. what a 14 year girl can do, you also can do it being a retiree with matured thoughts and plenty of time in your hand.
There are many such examples.Here’s a page where you can flip through a quick slide show of several SBI sites: Site Build It! Real World Samples.
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SBI! Video Tour |
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Invest the most important 30 minutes you will spend online. |
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The article is excrpts from KenEvoy's book "Make your Content PreSell!" There are over 100 books about writing to sell online. This is theonly one book about writing to communicate... about writing to "PREsell." You can download the entire book free from my site.
